"Think the teenager in your house can out-surf you? Think again. So says a study of 13- to 17-year-olds released Monday by the Nielsen Norman Group. The results suggest that some businesses are using ineffective strategies to target a teen market of some 20 million.
The study found that, contrary to stereotype, teens as a group are not as adept as adults in navigating the Web. " Edward C. Baig, USATODAY.com
This bears out my own feelings, for years we have been saying that we wont need to teach internet and other computing skills to tertiary students and that they will out strip lecturers skills. Whilst we have been saying the students are getting more computer savy my own experience does not match this. They may all be hooked up to email but they usually can't use other tools to any great skill level. Of course there are exceptions.
27 May 2005
Study shows some teens not as Web-savvy as parents
Posted by
Carol
at
7:10:00 pm
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